The objective was to design a luxury loyalty and rewards mobile application. The app needed to serve as an exclusive digital concierge, allowing members to discover deals, book events, make reservations, and track their elite status across various high-end partner brands.
Design Approach & Visual Direction
To communicate exclusivity and high-end service, I opted for a strict dark-mode UI.
Color Palette: Deep, rich blacks and dark grays provide a sleek canvas, allowing the imagery to pop. Metallic gold accents were used strategically for primary typography, icons, and the digital membership card to signify wealth, quality, and VIP status.
Typography: A blend of elegant serif headings for a touch of classic sophistication, paired with clean, readable sans-serif fonts for the functional UI elements.
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© 2026 Evan Himawan Saragih
Product and UI/UX Designer