Blaze CRM is a sales management platform designed to help businesses track leads, manage sales pipelines, and improve team collaboration.
Many small and mid-sized businesses rely on spreadsheets or fragmented tools to manage customer relationships. This often results in poor visibility of sales progress and inefficient workflows.
Blaze CRM was built to centralize these processes into a single platform that helps teams move from lead generation to deal closure more efficiently.
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Problem
Before designing Blaze CRM, we identified several challenges faced by sales teams.
Lead Management Was Fragmented
Many teams track leads across multiple platforms such as spreadsheets, WhatsApp messages, and email threads. This makes it difficult to maintain a clear overview of sales activities.
Sales Pipelines Were Difficult to Visualize
Without a structured pipeline, teams struggle to understand:
which deals are progressing
which leads require follow-up
where opportunities are being lost
Manual Follow-ups Created Operational Overhead
Sales representatives often need to manually remember follow-up schedules, resulting in missed opportunities and inconsistent engagement with prospects.
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PRODUCT VISION
The goal of Blaze CRM was to create a simplified CRM experience that helps teams focus on closing deals rather than managing administrative tasks.
The product focuses on three key principles:
user persona
Daniel – Sales Executive
Age : 31
Works in a growing SaaS company
user JOURNEY
Before Blaze CRM, Daniel’s typical workflow looked like this:
key product modules
Blaze CRM was structured around several core modules.
Lead Management
Users can capture and organize leads from multiple sources.
Features include:
Lead creation
Lead categorization
contact history tracking
Sales Pipeline
Deals are organized visually in a pipeline that represents different sales stages.
Typical stages include:
new lead
contacted
negotiation
closed
Activity Tracking
Sales activities such as calls, meetings, and follow-ups can be logged directly within the platform.
This ensures all customer interactions are documented.
Notifications & Reminders
Automated reminders help ensure that no important follow-up is missed.
Key Screens
The final product includes several core screens.
Home Dashboard
Provides a summary of sales performance and upcoming activities.
Homescreen
Lead Detail Page
Shows complete information about a specific lead including interactions and deal status.
Connection Detail
Activity Timeline
Tracks communication history with each prospect.
My Activity Timeline
Success metrics
If implemented successfully, Blaze CRM could be evaluated using several metrics.
Reflection
Designing Blaze CRM highlighted the importance of reducing operational complexity for sales teams.
Many CRM systems prioritize feature richness but overlook usability.
By focusing on clarity and simplicity, Blaze CRM aims to make sales management more intuitive and efficient.
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© 2026 Evan Himawan Saragih
Product and UI/UX Designer