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APIX Platform
Enterprise Innovation & Event Platform
Overview
APIX is an enterprise innovation platform that connects financial institutions, startups, and ecosystem partners through curated programs, events, and challenges. I contributed to the redesign and restructuring of the marketing website to improve clarity, hierarchy, and user understanding of the platform ecosystem.
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Designing for Enterprise Clarity
APIX serves a complex audience:
Financial Institutions
Corporate innovators
Startups
Regulators
Ecosystem partners
The website needed to communicate platform value, program structure, and event participation clearly, without overwhelming users.
The challenge was simplifying institutional complexity into structured digital communication.
Information Architecture Refinement
My focus areas included:
Restructuring homepage hierarchy
Clarifying platform value proposition
Improving navigation logic
Enhancing event & program presentation
Structuring content for credibility and trust
Visual & Structural Direction
Design approach emphasised:
Clean enterprise layout
Strong typography hierarchy
Controlled whitespace
Structured content blocks
Modular section patterns
Consistent visual rhythm
The website needed to feel professional, stable, and scalable, aligned with fintech ecosystem expectations.
Design System Awareness
To support long-term scalability:
Established reusable section layouts
Standardised header structures
Define button & CTA hierarchy
Improved responsive layout logic
Ensured consistency across newly added pages
Built with design system thinking in Figma to support future expansion.
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© 2026 Evan Himawan Saragih
Product and UI/UX Designer